This project is inspired by Carl Jung and psychological archetypes, using unique minimalistic characters to represent different facets of human nature, emotion, and thought. The brand aims to spark self-reflection, personal growth, and deeper conversations about human similarities and differences.

Current characters include:

• Paninj the Creator (Panda)

• Gregore the Sage (Dragon)

• Manxx the Magician (Cat)

• Freddie the Outlaw (Monkey)

• Tobi the Peacemaker (Cow)

• Markoh the Strategist (Duck)

• Bu the Bully (Bunny)

Be sure to take the Archetype Quiz to see which character you’re most like!